It’s always great when your favorite beauty store opens up a new location nearby. Walking around a new store with brand new, unused products is amazing.

New ULTA Store

Skincare Section

ULTA High End Section

The set up is exactly like the other stores, high end on the right side with the drugstore products on the left. The new ULTA store is a little bigger than the Bloomingdale location, and they even offer several brands they don’t carry at other stores.

Tarte Section

Drugstore Section

Testing out new makeup

The store layout is perfect, with everything easy to find. When you first walk in, if anything is brand new or on sale, they’re right there on the table. They have a spot right by the registers where they feature travel size products on both sides. While you’re waiting in line, this is not good for the wallet! SEPHORA’s travel size products always get me, so of course, ULTA is no different.

Checkout Section

Since visiting this location, I have been going here more often than any other store. The ladies are friendly, there are more brands, and it seems they have newer items in stock.

Are you in the Saint Charles area? If you have visited the area, let me know your thoughts. If you’re not but had a store open recently near you, what are your thoughts on the newest location?